Integrate your CPA page with your other campaigns. Place links to your CPA page on your blog, website and in the signature of your professional emails. You should draw attention to your CPA page by presenting it as a way to get access to exclusive content and more promotional offers.
Connect your CPA page with others who are willing to help spread the word for you. If you want to get the ideal results from using CPA, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access CPA. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Do not leave any sections of your CPA page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
Think of CPA as a dialogue. A lot of people when they begin CPA marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, CPA is a social medium. You need to be social.
Everything you put up on CPA needs to have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Avoid "selling" on your CPA page, so as to avoid popping up too much on your subscribers news feed.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
CPA's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
If you want to use CPA marketing to benefit your business, that is a great decision. Not only do so many people use CPA on a daily basis, click for more info but they use it to share with friends and family. Allow people to spread your message by creating a CPA page for a marketing avenue.